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Privacy Policy

Effective Date: Last Updated [April 13, 2026]

Her Business Alliance LLC ("HBA," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.herbusinessalliance.com and use our services.

By accessing our website or engaging our services, you agree to the terms of this Privacy Policy. If you do not agree with the terms described here, please do not access our website or use our services.

1. Information We Collect

Information You Provide Directly

We collect personal information that you voluntarily provide to us when you interact with our website or engage our services. This includes:

  • Contact information such as your name, email address, phone number, and business name, collected through our contact forms, consultation booking forms, and newsletter subscription form.
  • Business and marketing information you provide through our Marketing Friction Audit™ diagnostic questionnaire, including details about your current marketing activities, channels, tools, team structure, revenue, and marketing spend.
  • Payment information processed through Stripe when you purchase services such as the Marketing Friction Audit™, Monthly Marketing Intelligence subscriptions and one-time deep dive, or fractional CMO engagements. HBA does not store your full credit card number, CVV, or other sensitive payment details on our servers. All payment data is handled directly by Stripe in accordance with PCI-DSS standards.
  • Communications you send to us, including emails, messages through our website, and any information shared during strategy calls or consultations.
  • Scheduling information collected when you book a consultation through our HubSpot meetings integration.

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar tracking technologies:

  • Device and browser information, including your IP address, browser type, operating system, device type, and screen resolution.
  • Usage data such as the pages you visit on our site, the time and date of your visit, the duration of your visit, referring URLs, and click behavior.
  • Google Analytics (GA4) collects aggregated and anonymized usage data to help us understand how visitors interact with our website, including page views, session duration, traffic sources, and user demographics.
  • Meta Pixel (Facebook Pixel) collects data about your interactions with our website for the purpose of measuring the effectiveness of our advertising on Meta platforms and delivering targeted ads.
  • LinkedIn Insight Tag collects data about your visits to our website for the purpose of measuring the effectiveness of our LinkedIn advertising campaigns, retargeting, and analyzing professional demographics of site visitors.
  • HubSpot tracking cookies collect information about your interactions with our website, forms, and email communications to help us manage our relationship with you and improve our marketing efforts.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To deliver our services, including fractional CMO engagements, the Marketing Friction Audit™, the Monthly Marketing Intelligence, and strategic advisory sessions.
  • To communicate with you about your engagement, respond to your inquiries, and provide customer support.
  • To send marketing emails to newsletter subscribers who have opted in through our subscription form.
  • To send workflow-based marketing emails to individuals who have inquired about our services but have not yet become clients.
  • To process payments through Stripe for services purchased.
  • To analyze website traffic and user behavior through Google Analytics, Meta Pixel, and LinkedIn Insight Tag in order to improve our website, our services, and our advertising.
  • To deliver targeted advertising on Meta (Facebook and Instagram) and LinkedIn platforms.
  • To manage our customer relationship and communications through HubSpot.
  • To comply with applicable legal obligations.

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information with the following categories of service providers who assist us in operating our business:

  • HubSpot: Customer relationship management, email marketing, forms, website hosting, and analytics.
  • Stripe: Payment processing for service purchases.
  • Google (Google Analytics / GA4): Website traffic analysis and reporting.
  • Meta Platforms (Facebook/Instagram): Advertising measurement, retargeting, and conversion tracking via Meta Pixel.
  • LinkedIn: Advertising measurement, retargeting, and professional demographic analysis via LinkedIn Insight Tag.

Each of these service providers has its own privacy policy governing its use of your data. We encourage you to review their respective privacy policies.

We may also disclose your information if required to do so by law, in response to a subpoena or court order, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. Cookies are small text files placed on your device that help us provide and improve our services. The cookies used on our site include:

  • Essential cookies: Required for basic website functionality such as navigation and form submissions.
  • Analytics cookies: Used by Google Analytics (GA4) to collect anonymous data about how visitors use our site.
  • Advertising cookies: Used by Meta Pixel and LinkedIn Insight Tag to measure ad effectiveness and deliver relevant advertising.
  • Functional cookies: Used by HubSpot to remember your preferences, track form submissions, and manage email communications.

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect the functionality of our website.

For more details, please see our Cookie Policy.

5. Data Retention

We retain client and prospect data for five (5) years after the conclusion of an engagement or last point of contact. After this retention period, personal data is securely deleted or anonymized unless a longer retention period is required by law.

You may request deletion of your data at any time by contacting us at the email address listed below.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access the personal information we hold about you.
  • The right to request correction of inaccurate personal information.
  • The right to request deletion of your personal information, subject to certain legal exceptions.
  • The right to opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.
  • The right to opt out of targeted advertising and tracking by adjusting your cookie settings in your browser or by using the opt-out mechanisms provided by Google, Meta, and LinkedIn.

To exercise any of these rights, please contact us at the email address listed below. We will respond to your request within 30 days.

7. California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These include the right to know what personal information we collect, the right to delete your personal information, the right to opt out of the sale or sharing of your personal information, and the right to non-discrimination for exercising your privacy rights.

HBA does not sell personal information. We do share certain data with third-party advertising platforms (Meta Pixel and LinkedIn Insight Tag) for targeted advertising purposes, which may constitute "sharing" under the CCPA/CPRA. You may opt out of this sharing by adjusting your cookie settings or by contacting us directly.

To submit a verifiable consumer request, please contact us at the email address below.

8. Children’s Privacy

Our website and services are not directed at individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us at the email address below.

9. Third-Party Links

Our website may contain links to third-party websites, including social media platforms, payment processors, and scheduling tools. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party website you visit.

10. Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our website and services after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, would like to exercise your privacy rights, or have concerns about how your data is being handled, please contact us at:


Her Business Alliance LLC

Email: hello@herbusinessalliance.com
Website: www.herbusinessalliance.com