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Terms and Conditions

Effective Date: Last Updated [April 13, 2026]

Welcome to www.herbusinessalliance.com (the "Website"), operated by Her Business Alliance LLC ("HBA," "we," "us," or "our"), a limited liability company incorporated in the State of New York.

These Terms and Conditions ("Terms") govern your access to and use of our Website and services. By accessing or using our Website, booking a consultation, subscribing to our newsletter, purchasing any service, or otherwise engaging with HBA, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our Website or services.

1. Services

Her Business Alliance provides fractional CMO and marketing leadership services, strategic advisory, marketing audits, and related marketing consulting services (collectively, the "Services"). Our current service offerings include:

  • Fractional CMO engagements at the Strategic Advisory, Growth Strategist, Marketing Director, and Embedded CMO tiers.
  • The Strategy and Alignment Sprint, a required onboarding engagement for Growth Strategist, Marketing Director, and Embedded CMO tiers.
  • The Marketing Friction Audit™ (self-guided and live walkthrough tiers).
  • Monthly Marketing Intelligence (Self-Guided Intelligence subscription, Guided Intelligence subscription, and one-time deep dive).

HBA reserves the right to modify, discontinue, or update its service offerings, pricing, and engagement structures at any time. Changes to pricing will not affect engagements that have already been confirmed and are actively in progress.

2. Client Agreements

Fractional CMO engagements (Growth Strategist, Marketing Director, and Embedded CMO tiers) and the Strategy and Alignment Sprint require a signed client agreement before work begins. The client agreement will outline the specific scope, deliverables, timeline, and terms of the engagement. In the event of any conflict between these Terms and a signed client agreement, the client agreement will govern.

For subscription-based services (Monthly Marketing Intelligence) and one-time service offerings (Marketing Friction Audit™ and the Monthly Marketing Intelligence one-time deep dive), engagement is confirmed when we send you an email confirming that we have begun work on your project.

3. Payment Terms

All payments are processed through Stripe. By purchasing any service, you agree to Stripe’s terms of service and authorize the applicable charges.

Fractional CMO retainers are billed monthly in advance. The Strategy and Alignment Sprint is billed as a one-time payment prior to commencement. One-time service purchases (Marketing Friction Audit™ and Monthly Marketing Intelligence one-time deep dive) are billed at the time of purchase. Subscription services (Monthly Marketing Intelligence) are billed on a recurring monthly basis.

All prices listed on our Website are in U.S. dollars. HBA reserves the right to update pricing at any time. Any pricing changes will not affect services that have already been purchased or are under an active engagement.

4. Refund Policy

All services provided by HBA are professional consulting and marketing services. Once service delivery has begun, all fees are non-refundable. Please see our separate Refund Policy for complete details on how service commencement is confirmed for each type of engagement.

5. Engagement Terms and Cancellation

Fractional CMO retainer engagements are month-to-month with a 60-day minimum commitment. Either party may terminate a retainer engagement by providing 30 days’ written notice. Termination takes effect at the end of the current billing cycle following the notice period.

Subscription-based services (Monthly Marketing Intelligence) may be canceled by providing written notice before the next billing cycle. Cancellation will take effect at the end of the current billing period.

The Strategy and Alignment Sprint, once commenced, must be completed. It cannot be paused or canceled mid-engagement.

6. Intellectual Property

All content on this Website, including text, graphics, logos, images, design elements, and the overall look and feel of the site, is the property of Her Business Alliance LLC and is protected by United States and international copyright, trademark, and intellectual property laws.

You may not reproduce, distribute, modify, display, or create derivative works from any content on this Website without our prior written consent.

"Her Business Alliance," the HBA logo, and "Marketing Friction Audit" are trademarks of Her Business Alliance LLC. Unauthorized use of these marks is prohibited.

Work product delivered to clients during an engagement (such as strategy documents, audit reports, and marketing plans) becomes the property of the client upon full payment for the applicable service, unless otherwise specified in a signed client agreement. HBA retains the right to use anonymized case studies, methodologies, frameworks, and general learnings from engagements for the purpose of improving and marketing our own services.

7. Website Use

You agree to use this Website only for lawful purposes and in accordance with these Terms. You agree not to:

  • Use the Website in any way that violates any applicable federal, state, local, or international law or regulation.
  • Attempt to gain unauthorized access to any part of the Website, its servers, or any systems or networks connected to the Website.
  • Use any automated system, including bots, scrapers, or other data mining tools, to access the Website for any purpose without our express written permission.
  • Introduce any viruses, malware, or other harmful material to the Website.
  • Impersonate or attempt to impersonate HBA, an HBA employee, another user, or any other person or entity.

8. Disclaimer of Warranties

Our Website and services are provided on an "as is" and "as available" basis. HBA makes no warranties, expressed or implied, regarding the operation of the Website or the accuracy, completeness, or reliability of any content or information provided through the Website or our services.

While we strive to deliver high-quality strategic marketing leadership, HBA does not guarantee specific results, including revenue increases, lead generation volumes, search engine rankings, or any particular business outcome. Marketing results depend on many factors beyond our control, including market conditions, competitive dynamics, client execution, and client business operations.

To the fullest extent permitted by law, HBA disclaims all warranties, expressed or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

9. Limitation of Liability

To the fullest extent permitted by applicable law, Her Business Alliance LLC, its owner, employees, agents, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or business opportunities, arising out of or related to your use of our Website or services, regardless of whether such damages are based on contract, tort, strict liability, or any other legal theory.

In no event shall HBA’s total liability to you for all claims arising out of or related to our Website or services exceed the total amount you paid to HBA for services during the six (6) months preceding the event giving rise to the claim.

10. Indemnification

You agree to indemnify, defend, and hold harmless Her Business Alliance LLC, its owner, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorney’s fees) arising out of or related to your use of our Website or services, your violation of these Terms, or your violation of any rights of a third party.

11. Dispute Resolution and Arbitration

Any dispute, controversy, or claim arising out of or relating to these Terms, our Website, or our services shall be resolved through binding arbitration administered by the American Arbitration Association ("AAA") in accordance with its Commercial Arbitration Rules. The arbitration shall take place in New York, New York, and the arbitrator’s decision shall be final and binding.

Each party shall bear its own costs and attorney’s fees in any arbitration proceeding, unless the arbitrator determines otherwise.

You agree that any dispute resolution proceedings will be conducted on an individual basis and not as part of a class, consolidated, or representative action.

Notwithstanding the foregoing, either party may seek injunctive or equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement of intellectual property rights.

12. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of New York, without regard to its conflict of law principles. To the extent that any legal proceeding is permitted outside of arbitration as described above, you agree to submit to the exclusive jurisdiction of the state and federal courts located in New York, New York.

13. Third-Party Links

Our Website may contain links to third-party websites or services that are not owned or controlled by HBA. We have no control over the content, privacy policies, or practices of any third-party websites and assume no responsibility for them. Your use of third-party websites is at your own risk.

14. Modifications to These Terms

HBA reserves the right to revise these Terms at any time. When we make changes, we will update the "Last Updated" date at the top of this page. Your continued use of our Website or services after any changes constitutes your acceptance of the revised Terms. We encourage you to review these Terms periodically.

15. Severability

If any provision of these Terms is found to be unenforceable or invalid by a court of competent jurisdiction, that provision shall be enforced to the maximum extent permissible, and the remaining provisions of these Terms shall remain in full force and effect.

16. Entire Agreement

These Terms, together with our Privacy Policy, Cookie Policy, Refund Policy, and any signed client agreement, constitute the entire agreement between you and HBA regarding your use of our Website and services. These Terms supersede any prior agreements or understandings, whether written or oral.

17. Contact Us

If you have any questions about these Terms and Conditions, please contact us at:


Her Business Alliance LLC

Email: hello@herbusinessalliance.com
Website: www.herbusinessalliance.com