Skip to content
FOR GROWING, SCALING, AND EVOLVING BUSINESSES

Fractional Marketing Strategy and Execution

Embedded marketing leadership that connects strategy, execution, analytics, and sales so growth decisions are clear, measurable, and aligned with your business goals.

Start A Strategy Conversation
See How Fractional Marketing Works →

Supporting startups, growth-stage businesses, and teams ready to move forward differently.

Who Fractional Marketing Is Designed For

 

Startups Building Traction

Establishing a foundation that scales without the overhead of a full-time C-suite executive.

Growing Businesses

Scaling faster than your current structure can support? We bridge the gap between "doing" and "leading."

Plateaued Businesses

For businesses ready to approach growth differently by auditing what’s broken and fixing the engine.

We move beyond trendy labels to provide grounded, data-backed results.

How We Structure Growth

how-we-structure-growth

 

Strategic Ownership

We define priorities based on business objectives, not trends. This includes evaluating current performance, identifying structural gaps, and setting a clear direction forward.

Channel Alignment

Search, content, paid media, and social media work best when aligned. We manage the integration of SEO, paid media, and high-intent content to ensure your brand is found where your customers live.

Note: We also help bridge the gap between traditional mediums (billboards, magazines) and digital tracking so every dollar is attributed.

Marketing and Sales Integration

Lead generation is only part of growth. We focus on the sales pipeline, analyzing "closed-lost" deals to refine your messaging, pricing, and positioning. If a deal doesn't close, the data tells us why.

Analytics and Optimization

Analytics isn't just "reporting"—it’s operational intelligence. We identify which channels drive qualified opportunities and where prospects disengage, allowing for high-impact pivots.

What This Looks Like in Practice

Fractional Marketing Leadership

Marketing Strategy & Roadmapping

Search Engine Optimization (SEO)

Content Strategy & Authority Building

Social Media Alignment

Paid Media Strategy (SEM/PPC)

Conversion Rate Optimization (CRO)

Sales Pipeline Analysis

Traditional + Digital Attribution Modeling

Performance Analytics & Reporting

Website Design & Development

What Makes Us Different

Why Businesses Choose a Fractional Partner

Hiring a full-time marketing leader too early can be expensive; managing multiple disjointed vendors creates fragmentation.

A fractional partnership with Her Business Alliance provides experienced leadership, structured execution, and continuity without building a full internal department prematurely. We create stability before you scale.

Blueskysstudio-1700

Built on Real-World Execution

Led by Lydia Solis, MBA Lydia is a growth and creative strategist with a decade of experience "in the trenches." With an M.B.A. from Fordham University and a background spanning residential construction to fine art and beauty, she combines technical SEO/UX expertise with high-level business development.

As a transformational leader, Lydia founded Her Business Alliance to bring elite-level marketing strategy to the entrepreneurial spirit of SMBs.

Blueskysstudio-2874
GET STARTED
Get Started Now

Pricing

 All engagements are month-to-month with a 60-day minimum.
Scope remains flexible and evolves as business needs change.
$
3,500

Focused strategic leadership for businesses that need clarity, prioritization, strategic oversight, and direction before scaling execution.

Best for:

• Solo founders or small teams

• Businesses with a solid offer but uneven growth

• Leaders who need structure and direction more than volume

Fractional Marketing Partner

• Strategic direction and prioritization
• Monthly planning and performance review
• Guidance across key marketing channels
• Selective execution oversight or coordination
• Targeted implementation support where it creates the most leverage
Popular
$
6,500

Hands-on leadership for businesses managing multiple channels, initiatives, or contributors where performance and conversion matter more than activity.

Best for:

• Growing businesses with multiple moving parts

• Inconsistent leads, conversions, or ROI

• Teams that need experienced leadership guiding execution and priorities

Fractional Marketing Lead

• Deep involvement across strategy and execution
• Funnel optimization across SEO, content, CRO, analytics, and paid efforts
• Ongoing performance analysis and recalibration
• Active collaboration with internal teams or external partners
• Strategic oversight tied to growth goals and efficiency
$
9,500

Embedded marketing leadership for complex businesses where marketing decisions directly influence revenue, operations, and long-term growth.

Best for:

• High-growth or high-complexity businesses

• Companies with multiple stakeholders or initiatives

• Organizations where marketing plays a central role in business strategy

Fractional Head of Marketing

• Ownership of marketing strategy, systems, and prioritization
• Cross-functional alignment with leadership and key stakeholders
• Advanced analytics, forecasting, and decision support
• Oversight of execution, performance, and optimization
• Ongoing strategic advisory at the leadership level
$
3,500

Required to begin any fractional engagement

One-time · 2–3 weeks

👉 Before stepping into a fractional role, we align on how your business actually operates, what’s limiting growth, and where marketing decisions need to change.

👉 This is not an audit. This sprint (on-boarding) establishes clarity, priorities, and a shared operating framework so ongoing work stays focused and effective.

Strategy & Alignment Sprint (On-Boarding)

Does your current approach address your actual business objectives?

See if you recognize these gaps 

→ Are you managing social, SEO, ads, and/or more as separate tasks that never actually work together to hit a single goal?
→ Are you guessing which channels bring in your highest-quality conversions because you can’t see which tactics lead to real revenue?
→ Do you have leads coming in but no clear data to explain why they aren't turning into paying customers?

 

You likely need a fractional partner if:

🤝 Channels are fragmented: Your website, SEO, and social media are running, but they aren’t working together toward a single objective.
🤝 Insights are missing: You have access to data, but it isn't being translated into actionable changes for your business.
🤝 Sales are falling through the cracks: You are generating leads, but you lack the visibility to understand why they aren't converting into customers.
🤝 Growth is static: You are repeating the same tactics because you lack the dedicated capacity to audit, pivot, and optimize.