Pricing
Fractional Marketing Built for Founders and Small Businesses
Three ways to work together, plus project work for businesses not ready for retainer. All retainer engagements are month-to-month with a 60-day minimum.
Advisement
Marketing leadership without execution.
Best for
Founders running their own marketing who need a senior thought partner to make better decisions faster.
What's included
- ✓Four 1-hour advisory sessions per month
- ✓Performance review before each session
- ✓Recommendations on prioritization and direction
- ✓Email access for directional questions
Execution
Marketing work done well, on a defined monthly capacity.
Best for
Founders and small business owners with strategy in place who need a senior operator to launch, build, manage, and optimize.
What's included
- ✓Capacity allocated across the work that matters most
- ✓Priorities adjusted as projects complete
- ✓One point of contact, no account managers
- ✓Buildout folded into the retainer, or accelerated above
Advisement + Execution
Strategic leadership and the hands to deliver on it.
Best for
Founders and small business owners who want a marketing leader running both the strategy and the execution, with attribution built in.
What's included
- ✓Everything in Execution at the selected capacity
- ✓Weekly strategic advisory built in
- ✓Marketing Intelligence Dashboard included
- ✓Cross-channel attribution showing what drives revenue
Not Ready for Retainer?
Project-Based Engagements
For founders and small business owners with one specific thing they need built well. Total hours and scope are determined together in your discovery call, with a clear total before any work begins.
Frequently Asked Questions
The Strategic Advisory tier is designed for businesses that need experienced marketing guidance before committing to a full fractional engagement. At $1,500/month, you get two strategic sessions per month, a channel audit in your first month, and ongoing async access for marketing decisions. There's no Sprint required and no long-term commitment. Many clients start here and upgrade to a higher tier within a few months as their needs grow.
If you're unsure, start with a free 45-minute strategy call. We'll talk through your current situation, your goals, and where you're feeling the most friction. Based on that conversation, we'll recommend the tier that matches your needs and budget. You can always move up or down as your business evolves.
The Sprint is required for the Partner ($3,500), Lead ($6,500), and Head of Marketing ($9,500) tiers because those engagements involve deep strategic involvement. Before we take ownership of marketing decisions, we need to understand your business model, performance gaps, current team structure, and priorities. Skipping this step leads to wasted time and misdirected effort. The Strategic Advisory tier ($1,500/mo) does not require the Sprint because the scope is advisory and does not include hands-on execution.
Because this is executive-level involvement.
You are not hiring task execution. You are gaining strategic oversight, prioritization, and performance management that directly impacts revenue decisions.
The investment reflects leadership and time, not just labor.
A full-time CMO in the U.S. typically costs $250,000 to $400,000+ per year in salary and benefits. A full-time Head of Marketing ranges from $120,000 to $200,000. Her Business Alliance's fractional CMO services range from $1,500 to $9,500 per month ($18,000 to $114,000 annually), delivering experienced strategic leadership at 50 to 80% less than a full-time hire. You get the same caliber of decision-making without the overhead of benefits, equity, recruiting fees, and long-term salary commitments.
Yes.
As your business evolves, the level of involvement can shift. The goal is alignment with your needs and goals, so we don't believe in locking you into a scope that is no longer within your capacity.
Quarterly engagements are paid upfront and offer a reduced total investment compared to paying month-to-month.
They reflect commitment. planning, and budgeting stability.
No.
Engagements are month-to-month with a 60-day minimum. We firmly believe that strong strategic work is through continuity, not simply short bursts of activity.
The 60-day minimum ensures we have enough time to implement priorities and measure early impact. After that, the engagement continues monthly unless we decide otherwise.
Quarterly payment is optional based on your internal budgeting prioritization.
Each tier includes a defined level of involvement and capacity allocated to your business.
Internally, time is structured to ensure focus and sustainability. From your perspective, the emphasis is not on tracking hours but on maintaining consistent strategic oversight and forward movement.
Meetings, collaboration, and execution are managed within the scope of your selected tier. If your needs consistently exceed that level, we reassess the appropriate tier rather than expanding informally.
This protects both sides and keeps expectations clear.
No one can ethically guarantee results without controlling every variable in your business.
What is guaranteed is experienced leadership, strategic prioritization, and performance-driven decision-making.
Once the Strategy & Alignment Sprint is scheduled and completed, ongoing fractional engagement begins immediately after.
Project-based consulting defines a specific scope, timeline, and endpoint.
Fractional leadership is ongoing and adaptive. It addresses not just one initiative, but the sequence of decisions that affect performance over time.
Instead of solving a single problem and stepping away, fractional engagement stays embedded, monitors results, adjusts priorities, and aligns marketing with evolving business goals.