Know exactly where your revenue is coming from.
Most businesses are spending money on marketing every month and have no independent way to see what's producing revenue and what's wasting budget. This retainer gives you that visibility with professional-grade analytics, attribution reporting, and interpreted insights delivered monthly.
Starting at $597/month · Month-to-month, no long-term
contracts
$397 one-time option deep dive
You're spending on marketing. But can you answer these questions?
If you can't answer most of these confidently, you're making marketing decisions without the information you need to make them well.
Which marketing channel brought in the most revenue last month? Not the most traffic or the most clicks. The most actual revenue.
What is your cost to acquire a new customer, and how does that compare across the channels you're investing in?
Which pages on your website are generating the most leads? Which ones are people landing on and leaving without taking any action?
Is your organic traffic trending up or down over the past six months, and do you know why?
If you're running ads, what is your return on ad spend? For every dollar you put in, how many dollars come back?
The data exists. You just don't have anyone turning it into decisions.
Your analytics platforms are collecting information every day. But raw data sitting in a dashboard doesn't tell you what to do. The Monthly Marketing Intelligence Retainer gives you an experienced marketing strategist who builds, maintains, and interprets your data so you always know what's working, what's wasting money, and where to invest next.
A complete picture of your marketing performance
Every deliverable is built, updated, and interpreted by us. You receive the data, the analysis, and the strategic context so you can make informed decisions quickly.
Performance analytics dashboard
A comprehensive dashboard tracking traffic sources, engagement metrics, conversion rates, and trends over time. Updated monthly with your latest data.
Revenue attribution reporting
Every lead and customer traced back to the marketing source that brought them in. You'll see exactly which channels and campaigns are producing revenue and which ones aren't.
Written strategic insights
Each section of your dashboard includes written interpretation of what the data means for your business. You won't just see numbers. You'll understand what they're telling you and what to do about it.
Trend and growth analysis
Month-over-month tracking so you can see whether your marketing is gaining momentum or losing it, broken down by channel and campaign.
Landing page performance
Which pages are driving traffic, which pages are converting visitors into leads, and where people are dropping off. Tracked by both entrance and conversion so you see the full picture.
Paid media accountability
If you run ads, we track spend against results so you always know your return on ad spend, cost per lead, and cost per acquisition by platform and campaign.
Pricing
All retainers are month-to-month with no long-term contracts.
Setup and configuration are included in your first month at no additional cost.
/month
Self-Guided Intelligence
✓ First-month setup included: analytics configuration, tracking setup, UTM structures, conversion goals, and dashboard buildout (whether you need full setup or just access configuration)
✓ Full performance analytics dashboard
✓ Revenue attribution reporting
✓ Written strategic insights each month
✓ Trend and growth analysis
✓ Landing page performance tracking
✓ Paid media reporting (if applicable)
✓ Up to 5 actionable takeaways each month
✓ Monthly Loom video walkthrough of findings
/month
Guided Intelligence
✓ First-month setup included: analytics configuration, tracking setup, UTM structures, conversion goals, and dashboard buildout (whether you need full setup or just access configuration)
✓ Everything in Self-Guided Intelligence
✓ Monthly live strategy call via Google Meet
✓ Walk through your data together in real time
✓ Strategic recommendations through live dialogue
✓ Help prioritizing marketing decisions
✓ Session recording to reference or share with your team
One-Time Marketing Intelligence Deep Dive Dashboard
Not ready for monthly?
- A comprehensive analysis of the last 6 months of marketing data. Includes the full dashboard, written insights, up to 5 actionable takeaways, and a live walkthrough session with recording. Requires existing analytics and tracking already in place.
$397one-time
How it works
Discovery call
We discuss your business, your current marketing, and what tracking and tools you have in place to determine your setup needs and the right tier.
Setup and buildout
We configure your tracking, build your dashboard, and establish attribution systems. Timeline depends on your current infrastructure.
First report delivered
You receive your first full monthly intelligence report with dashboard, written insights, and walkthrough within 30 days of setup completion.
Ongoing monthly delivery
Each month, your dashboard is updated, fresh insights are written, and your walkthrough is delivered. The data compounds and gets more valuable over time.
Is this right for you?
This is for you if
This isn't for you if
Led by Lydia Solis, MBA
Her Business Alliance provides embedded fractional CMO services that connect strategy, execution, analytics, and sales. Every retainer is led by Lydia, a growth strategist with over a decade of hands-on marketing leadership across industries.
The Monthly Marketing Intelligence Retainer was built from the same reporting framework we use inside our fractional CMO engagements. We saw too many businesses making marketing decisions based on gut feeling or incomplete data, and too many agencies reporting on vanity metrics that don't connect to revenue. This service gives you the analytics layer that ties marketing activity to business outcomes.
Whether you're running marketing in-house, managing agencies, or doing a mix of both, this retainer makes sure someone is watching the numbers, interpreting what they mean, and telling you the truth about what's working.
Google Analytics gives you raw data. This retainer gives you interpreted data with strategic context. We build a reporting framework that answers specific business questions (which channels drive revenue, what's your cost to acquire a customer, where are leads dropping off) and then write insights explaining what the data means and what you should do about it. You're getting the analysis, not just the numbers.
Your first month includes everything needed to get your tracking and reporting infrastructure in place: analytics configuration, conversion goal setup, UTM tracking structures, attribution modeling, and your custom dashboard buildout. The scope of that setup depends on what you already have configured. If your analytics are set up and just need access, we move through setup quickly and you'll start seeing reporting sooner. If everything needs to be built from scratch, the first month focuses on getting that foundation right so every month after delivers clean, reliable data. Either way, the price is the same.
Yes. We'll need viewer or analyst-level access to your analytics platforms (Google Analytics, ad platforms, email platform, etc.) so we can pull data and build your reports. We'll walk you through exactly what access is needed during the discovery call.
No. All retainers are month-to-month. We recommend staying on for at least three months so the data has time to show meaningful trends, but there's no contractual obligation beyond the current month.
The Self-Guided Intelligence tier gives you analytics, attribution, interpreted insights, and up to 5 actionable takeaways each month. We tell you what the data says, what it means, and where to focus.
The Guided Intelligence tier adds a monthly live strategy call where we walk through the data together and you can ask questions in real time.
Our fractional CMO engagements include all of that plus full marketing strategy and execution oversight.
👉 If you need someone to build the strategy, manage your channels, and drive results, that's the full engagement. If you need someone to keep you informed about what's working so you can manage your own marketing or hold your agencies accountable, that's this retainer.
Many intelligence retainer clients eventually move into a full fractional CMO engagement because the data makes the need for strategic leadership clear. If that happens, your retainer transitions seamlessly into the broader engagement, and the intelligence reporting becomes part of your ongoing services. There's a natural path forward whenever you're ready.
The Friction Audit is a one-time diagnostic that identifies where your marketing has structural gaps. This retainer is ongoing and data-driven. It tracks your performance month over month, shows you where revenue is coming from, and gives you continuous visibility into what's working and what needs to change. Think of the audit as the diagnosis and this retainer as the ongoing monitoring.
The one-time deep dive gives you a comprehensive snapshot of your marketing performance using your previous year and current year data. You get the full dashboard, written insights, actionable takeaways, and a live walkthrough session. It's designed for businesses that already have tracking in place and want to see where they stand before committing to monthly.
The subscription delivers that same depth every month with fresh data, so you can track changes, spot trends, and make decisions based on what's happening right now rather than a single point in time.
Your marketing is generating data every day. Start using it.
Every month without visibility is another month of budget decisions based on gut feeling instead of evidence. Let's change that.