Marketing Intelligence Dashboard| Her Business Alliance

What's Included

Every month, a complete read on what your marketing is producing.

Built and delivered personally by Lydia, founder of Her Business Alliance and a fractional CMO with over a decade of experience.

Performance dashboard

Every traffic source, conversion rate, and trend in one place, updated monthly.

Revenue attribution

Every lead and customer mapped back to the channel and campaign that brought them in.

Written strategic insights

What the numbers mean, in plain English, written by a senior marketing strategist.

Trend and growth analysis

Month-over-month tracking by channel, so you see where momentum is building or stalling.

Landing page performance

Which pages convert, which pages lose visitors, and where to focus attention.

Paid media accountability

If you run ads, every dollar tracked against results: ROAS, cost per lead, cost per acquisition.

Pricing

Pick the option that fits where you are.

All retainers are month-to-month. First-month setup included. Or start with a one-time deep dive.

Self-Guided

Dashboard, attribution, and written insights every month.

$597/mo

✓Performance dashboard updated monthly
✓Revenue attribution by channel and campaign
✓Written strategic insights
✓Trend and growth analysis
✓Landing page performance tracking
✓Paid media reporting (if applicable)
✓Up to 5 actionable takeaways each month
✓Monthly Loom video walkthrough
✓First-month setup included

Start My Self-Guided

Month-to-month. Cancel anytime.

Not ready for monthly? Start with a one-time deep dive.

A complete analysis of your last 6 months of marketing data. Full dashboard, written insights, 5 actionable takeaways, live walkthrough with recording. Requires existing tracking in place.

$397 one-time Get My Deep Dive

Common Questions

Quick answers before you click.

How is this different from Google Analytics or my current reports?

Google Analytics gives you raw data. Most reports cover one channel at a time. This pulls every channel into a single read and includes written interpretation explaining what each number means and what to do about it.

What does first-month setup include?

Analytics configuration, conversion goal setup, UTM tracking structures, attribution modeling, and your custom dashboard buildout. Scope depends on what you already have. The price is the same either way.

Do I need to give you access to my analytics?

Yes. Viewer or analyst-level access to your analytics platforms so we can pull data and build your reports. We walk through what's needed during the discovery call. You stay the owner of every account.

Is this a long-term contract?

No. Every retainer is month-to-month. Three months is the recommended minimum so trends become visible, but there's no contractual obligation beyond the current month.

How is this different from your full fractional CMO engagement?

This retainer covers analytics, attribution, written insights, and 5 actionable takeaways every month. The full fractional CMO engagement adds complete marketing strategy and execution oversight across your channels.

Deep dive vs. monthly subscription?

The deep dive is a one-time analysis of your last 6 months of data with a live walkthrough. The subscription delivers that same depth every month with fresh data, so you can track changes and spot trends over time.

Organic		$54,737
Paid		$21,053
Email		$8,420

You don't need a $250K marketing hire to see what's working.