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FRACTIONAL CMO & MARKETING LEADERSHIP

Fractional Marketing Leadership for Startups and Growing Businesses

Embedded fractional CMO services that connect strategy, execution, analytics, and sales, led by someone who treats your business like her own. Month-to-month. No long-term contracts. Transparent pricing.

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Supporting founders and teams who want a fractional marketing partner as invested in their growth as they are.

Who Fractional Marketing Is Designed For

 

Startups Building Traction

You need strategic marketing leadership, but a full-time CMO at $250K+ doesn't make sense yet. A fractional CMO gives you experienced oversight, channel alignment, and a growth foundation that scales with you.

Businesses Ready to Scale

Revenue is growing but marketing feels reactive. You're managing agencies, freelancers, and internal efforts without a strategic layer tying them together. A fractional marketing leader brings that structure so you can scale with clarity.

Businesses That Have Plateaued

Same tactics with the same results. If growth has stalled, the problem likely isn't execution, but direction. We audit what's working, cut what isn't, and rebuild the marketing ecosystem around the opportunities your data is already showing you.

Every engagement follows a structured approach built on a decade of cross-industry marketing leadership.

How We Structure Growth

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Strategic Ownership

We define priorities based on your business objectives because we operate like an owner, never like an outside vendor. This starts with evaluating your current marketing performance, identifying structural gaps in your funnel, and setting a direction grounded in what the data actually says. Every recommendation ties back to revenue, pipeline, or customer acquisition goals.

Channel Alignment

SEO, content, social, and paid media work best when they're pulling toward the same goal. We manage integration across all of your marketing channels so your brand shows up where your customers are actively searching. This also includes aligning traditional channels like events, print, and billboards with digital attribution so every dollar can be traced to an outcome.

Marketing and Sales Integration

Lead generation only matters if those leads convert. We work directly with your sales process, analyzing closed-lost deals, reviewing pipeline velocity, and refining your messaging, pricing, and positioning based on what the data tells us. If deals doesn't close, we find out why and adjust the marketing accordingly.

Analytics and Optimization

Analytics in our engagements goes beyond monthly reports. We build operational dashboards that show which channels are driving qualified opportunities, where prospects are disengaging, and where budget is being wasted. This gives you the intelligence to make high-impact decisions quickly, and it gives us the accountability to prove what's working.

What This Looks Like in Practice

Our fractional CMO engagements cover the full marketing function.
Depending on your tier, these capabilities are deployed based on priority, business stage, and where they'll create the most leverage for growth.

Fractional Marketing Leadership

Marketing Strategy & Roadmapping

Search Engine Optimization (SEO)

Content Strategy & Authority Building

Social Media Alignment

Paid Media Strategy (SEM/PPC/CTV)

Conversion Rate Optimization (CRO)

Sales Pipeline Analysis

Traditional + Digital Attribution Modeling

Performance Analytics & Reporting

Website Design & Development

What Makes Us Different

What Is a Fractional CMO?

A fractional CMO is an experienced marketing executive who provides strategic leadership on a part-time, embedded basis. Instead of hiring a full-time Chief Marketing Officer at $250,000 to $400,000+ per year, businesses gain the same caliber of strategic oversight, channel management, and growth accountability at a fraction of the cost.

Fractional CMO services are especially valuable for startups, small to mid-sized businesses, and companies in transition that need experienced marketing leadership without the overhead of a permanent executive hire. The fractional model has grown rapidly over the past several years, with industry research showing that companies using fractional CMOs achieve an average of 29% higher revenue growth compared to those without strategic marketing leadership.

At Her Business Alliance, fractional CMO services start at $3,500 per month, with transparent pricing and month-to-month flexibility. Every engagement is led by Lydia Solis, MBA, who brings over a decade of hands-on marketing leadership across industries including professional services, construction, beauty, e-commerce, and SaaS.

 

why fractional

Because "her" is how we work. Her Business Alliance was built on a simple principle: your business deserves a marketing leader who treats it like her own. A partner who's embedded, invested, and accountable for real outcomes.

"Her" is Lydia. Founder, strategist, and the person who will know your business as deeply as you do.

Most businesses at this stage face the same tension. Hiring a full-time marketing executive is a $250K+ commitment you may not be ready for. Juggling agencies and freelancers creates fragmentation, with no one owning the overall direction. A fractional CMO engagement with HBA solves both problems: you get experienced marketing leadership, structured execution, and strategic continuity without building a full department before you're ready.

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Led by Lydia Solis, MBA

Lydia is a growth strategist and fractional CMO with over a decade of hands-on marketing leadership. She holds an MBA from Fordham University and has led marketing strategy across industries including residential construction, fine art, beauty, professional services, and e-commerce.

Her expertise spans SEO, UX, paid media, content strategy, conversion optimization, and sales pipeline development. She's worked with founders, executive teams, and growing companies at every stage, from first revenue through multi-million dollar scale.

She founded Her Business Alliance because she saw too many businesses stuck between agencies that execute without direction and consultants who advise without accountability. Her approach is to embed with the team, learn the business from the inside, and lead marketing like her own company is on the line.

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Pricing

Fractional Marketing Built for Founders and Small Businesses

Three ways to work together, plus project work for businesses not ready for retainer. All retainer engagements are month-to-month with a 60-day minimum.

Advisement

Marketing leadership without execution.

$500 /month

Best for

Founders running their own marketing who need a senior thought partner to make better decisions faster.

What's included

  • ✓Four 1-hour advisory sessions per month
  • ✓Performance review before each session
  • ✓Recommendations on prioritization and direction
  • ✓Email access for directional questions
Subscribe Now Or apply to discuss fit first

Execution

Marketing work done well, on a defined monthly capacity.

$1,350 /month

Best for

Founders and small business owners with strategy in place who need a senior operator to launch, build, manage, and optimize.

What's included

  • ✓Capacity allocated across the work that matters most
  • ✓Priorities adjusted as projects complete
  • ✓One point of contact, no account managers
  • ✓Buildout folded into the retainer, or accelerated above
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Most Comprehensive

Advisement + Execution

Strategic leadership and the hands to deliver on it.

$3,000 /month

Best for

Founders and small business owners who want a marketing leader running both the strategy and the execution, with attribution built in.

What's included

  • ✓Everything in Execution at the selected capacity
  • ✓Weekly strategic advisory built in
  • ✓Marketing Intelligence Dashboard included
  • ✓Cross-channel attribution showing what drives revenue
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Not Ready for Retainer?

Project-Based Engagements

For founders and small business owners with one specific thing they need built well. Total hours and scope are determined together in your discovery call, with a clear total before any work begins.

10-hour minimum Defined timeline Scope set in discovery
$185 per hour, starting
Discuss a Project

Industries We Serve

Our fractional CMO experience spans multiple industries, which means we bring cross-sector insight to every engagement. Current and past clients include businesses in professional services, construction and trades, beauty and wellness, e-commerce, SaaS and technology, healthcare, and creative services.

Let's Talk

Two ways to start.

Pick the path that fits where you are right now.

Option 1 — Free

30-Minute Discovery Call

Best for

Founders who want to talk first, ask questions, and decide together if we're a fit.

Format

  • •30 minutes via Google Meet
  • •Free of charge
  • •Short application required first

You'll walk away with

A clear sense of whether we're a match and what working together would actually look like for your business.

Apply to Work Together
OR

Option 2 — $150

Strategy Consultation

Best for

Founders who already know they want help and want substantive direction from minute one.

Format

  • •60 minutes via Google Meet
  • •$150 paid upfront
  • •No application, book directly

You'll walk away with

Specific direction on the marketing question or decision you're working through right now.

Fee credited toward your first month if you move into a retainer within 30 days.

Book a Strategy Consultation
FAQs

Frequently Asked Questions

Agencies typically run a specific channel like paid ads, SEO, or content, and they operate as a vendor. You hand off the work, they execute against a scope, and you review results in a monthly report. Freelancers usually do one thing well but they aren't responsible for how that work fits into the rest of your marketing.

Fractional marketing is closer to having a senior marketing leader inside your business who happens to work with you part-time. The work is integrated. I'm in your strategy, your execution, and your numbers, with one perspective across all of it. When something isn't working, I see it in your data and we adjust, instead of waiting for the next monthly status meeting to surface it.

The other practical difference is care. Most agencies have dozens of clients and assign you to an account manager who handles the relationship while production happens elsewhere. I work directly with you and treat your business like my own. That language gets used in marketing all the time, and I take it seriously enough that it shapes how every engagement is structured.

A senior full-time marketing leader is a six-figure salary, plus benefits, equity, and the months it takes to recruit them. For most founders and small business owners, that level of cost is hard to justify until the business is at a scale where the role is fully utilized.

Fractional marketing gives you the same level of strategic leadership and the same level of execution capability without the full-time commitment. You bring me in at the capacity your business actually needs right now, whether that's four hours a month for direction or 45 hours a month for full strategy and execution.

When your business gets to the point where a full-time leader makes sense, I'll tell you. Part of working with me is knowing when you've outgrown the model.

No. Some clients come in with no marketing infrastructure at all and we build from scratch. Others have a team or an agency in place and I provide strategic direction across what's already happening. Both work.

What matters more than what you have in place is whether you're ready to act on what we figure out together. The clients who get the most out of working with me are the ones who can make decisions and move when there's clarity on what to do next.

Most fractional CMOs price their services well above what founders and small business owners can reach, which leaves them stuck choosing between agencies where the relationship feels transactional and freelancers who can't see the whole picture. That gap has always bothered me, because the founders and small business owners who need senior marketing leadership most are the ones who can't afford to access it.

I structured my pricing the way I did because I think pricing should reflect what makes the relationship sustainable, not what the market will accept. The work, the expertise, and the level of care don't change between a $500 advisement engagement and a $6,500 full retainer. The capacity does.

If you're worried that lower pricing means lower quality, the easiest way to find out is to book a free discovery call or a paid strategy consultation and see for yourself.

The application replaces the financial filter that high pricing creates at most fractional CMO firms. Since price isn't the gatekeeper here, the application is how I make sure the working relationship will actually be a fit on both sides before we start.

The application takes about four minutes. I read every one personally. Within one business day of submitting, you'll get a calendar link to book your free discovery call.

Needs change. That's expected. If you start at 20 hours and realize you need more capacity, you can move up a tier. If you start at 35 hours and the work has stabilized, you can move down. Tier changes happen at the start of the next month with notice.

Unused hours roll over to the following month. Capacity-based retainers work because both sides plan around a known monthly commitment, so the rolling option exists for the months where business gets unusually quiet or your priorities shift. If you find yourself with significant unused hours more than twice in a six-month period, that's a sign your tier may be larger than you actually need, and I'll suggest a step down so your investment matches your real usage.

The honest answer is that it depends on what you're trying to accomplish, and we set that together at the start of every engagement.

For a founder or business running paid ads, success usually shows up as cost per acquisition, conversion rate, and return on ad spend. For a founder or business building a content engine, success looks like organic traffic, qualified leads, and search rankings. For a founder or business rebuilding their site, success is measured in conversion lift and lower friction in the buyer journey.

What stays consistent across every engagement is that we tie marketing activity back to actual business outcomes, not metrics that look good in a report. The Marketing Intelligence Dashboard that's included with Advisement plus Execution makes this visible across every channel so we're working from real attribution rather than guesses.