--- title: Marketing Agency for Founders and Small Businesses | HBA description: Her Business Alliance is a marketing agency for founders and small businesses. Senior experts run strategy, SEO, ads, social, and email, measured by revenue. --- [![HBA\_BusinessCard1 (3)](https://www.herbusinessalliance.com/hs-fs/hubfs/HBA_BusinessCard1%20(3).png?width=131&height=70&name=HBA_BusinessCard1%20(3).png "HBA_BusinessCard1 (3)")](https://www.herbusinessalliance.com/?hsLang=en) [![HBA\_BusinessCard1 (3)](https://www.herbusinessalliance.com/hs-fs/hubfs/HBA_BusinessCard1%20(3).png?width=159&height=85&name=HBA_BusinessCard1%20(3).png "HBA_BusinessCard1 (3)")](https://www.herbusinessalliance.com/?hsLang=en) - [Home](https://www.herbusinessalliance.com/home) - [Pricing](https://www.herbusinessalliance.com/fractional-marketing-services-pricing) - [Marketing Intelligence Dashboard](https://www.herbusinessalliance.com/marketing-intelligence-dashboard) - [Blog](https://www.herbusinessalliance.com/blog) More results [Work With Me](https://www.hubspot.com/) [Buy Now](https://www.hubspot.com/) - [Home](https://www.herbusinessalliance.com/home) - [Pricing](https://www.herbusinessalliance.com/fractional-marketing-services-pricing) - [Marketing Intelligence Dashboard](https://www.herbusinessalliance.com/marketing-intelligence-dashboard) - [Blog](https://www.herbusinessalliance.com/blog) [Buy Now](https://www.hubspot.com/) Marketing Strategy & Implementation for Founders and Small Businesses # Know what, where, and how your marketing brings in customers. The marketing team your business needs, working from inside your business. Her Business Alliance is a marketing partner for founders and small business owners. We lead your strategy, create the work or direct it, and connect it to your sales data so you can see which campaigns, content, and channels bring in customers and revenue. Month to month, with every price published.  SEOPaid adsSocialEmailWebsiteSalesYourbusinessRevenue On your team, invested in your growth, and accountable for the results your marketing produces. [Apply to Work Together](https://www.hubspot.com/) [See Pricing](https://neambo.com/support/act3) [Scroll](https://www.herbusinessalliance.com#offer) ## Start With Your Data  A custom dashboard built around your goals and your data. Get it built once and keep it, or have us update it every month with written insights on what's working and what to change. [See How Custom Dashboards Work](https://www.hubspot.com/) ![hba-lead-attribution-dashboard](https://www.herbusinessalliance.com/hs-fs/hubfs/hba-lead-attribution-dashboard.png?width=840&height=471&name=hba-lead-attribution-dashboard.png) ## Who We Work With Marketing Help at Every Stage of Growth Founders and small businesses come to us at different stages. The engagement starts where you are and changes with you as the business grows.   01 ### Just Starting Out Marketing Leadership for Founders Building Traction You need someone to set the marketing direction and run it, and a full-time marketing executive does not make sense yet. We learn the business from the inside and own the plan with you, from the first strategy call through the work that follows. 02 ### Ready to Scale Marketing Execution for Businesses Ready to Scale You know where you are going and need senior people to launch, manage, and improve the work. If you are managing freelancers, agencies, and internal efforts with no one responsible for how they fit together, we take that role and hold the work accountable to the numbers. 03 ### Growth Has Stalled Marketing Strategy for Businesses That Have Plateaued You are running the same tactics month after month and getting the same results. We look at what your data is already showing, cut what is not earning its place, and put the budget behind the opportunities you are missing. How we work ## A Marketing Agency That Works Like Your In-House Team We are an outside firm on paper, and for as long as we work together we function as part of your staff. Three commitments make that true, and most agencies do not offer them.  Ad accountsYOUWebsiteYOUAnalyticsYOUCustomer dataYOU 01 ### You Own Your Marketing Accounts and Data Your ad accounts, website, analytics, data, and creative are set up in your name from the first day and stay yours. Many agencies keep that access in their own accounts, so the day you leave you lose your history and start over. If we ever part ways, you keep all of it. **The strategies we develop and the dashboards we build remain our work, and you keep the insights that came from them.**   02 ### We Solve What Is Not Working With You We show you what the data says, including the parts that are not flattering, and we decide the next move together. **We also find what is already working and make it work even better.** You will not find us going quiet behind a monthly report or defending a number that only looks good on a slide.  YOUSENIOR LEAD 03 ### Senior Marketing Experts From Start to Finish There is no account manager relaying messages between you and the person doing the work. The person in your strategy is the person in your numbers, and they come to know your business as well as you do. ## Marketing Services for Growing Businesses Her Business Alliance plans every service as part of one marketing strategy and measures it by the leads, customers, and revenue it brings in. The work follows four steps: plan, attract, convert, and measure. You can bring us in for one area or across all of them.  01Plan02Attract03Convert04Measure  Q1Q2Q3Q4GOAL Plan ### Marketing Strategy and Planning A marketing plan built from your business goals and your data, so every channel has a clear job. See what's included → #### Marketing Strategy and Planning Includes - Market and competitor research - Positioning - Buyer journey mapping - Channel priorities and budget allocation - Quarterly marketing roadmaps Aa Plan ### Brand and Creative Strategy Brand messaging and creative direction shaped by why your buyers choose you. See what's included → #### Brand and Creative Strategy Includes - Brand positioning - Messaging frameworks - Campaign concepts - Creative direction for ads, video, and content   Attract ### Content Development Blog, video, and lead magnet content built around the questions your buyers search for. See what's included → #### Content Development Includes - Content strategy and calendars - Blog articles - Video scripts - Lead magnets - Content built around your customers' questions  +128 Attract ### Social Media Marketing Social media strategy and content that supports your other channels and brings in leads. See what's included → #### Social Media Marketing Includes - Platform strategy - Content planning and creation - Captions and hooks - Engagement guidance - Reporting tied to leads and customers  #1 Attract ### SEO and AI Search Optimization Visibility in Google search and in AI answers from ChatGPT, Perplexity, and Gemini. See what's included → #### SEO and AI Search Optimization Includes - Technical SEO audits - Keyword research - On-page optimization - Local SEO and Google Business Profile - Optimization for AI search answers  BUYAD Attract ### Paid Media and Advertising Google Ads, Meta Ads, and connected TV campaigns tracked past the click to the customers and revenue they produce. See what's included → #### Paid Media and Advertising Includes - Google Ads and Meta Ads - Connected TV - Campaign strategy - Ad creative and copy - Targeting and budget management  GET A QUOTE Convert ### Website Design and Development Websites and landing pages designed around how your buyers make decisions, so more visitors become leads. See what's included → #### Website Design and Development Includes - Website rebuilds and refreshes - Landing pages - User experience and conversion optimization - HubSpot website builds - Heatmap analysis of how visitors use your site   Measure ### Marketing Analytics and Attribution Tracking and reporting that show which marketing brings in customers and revenue. See what's included → #### Marketing Analytics and Attribution Includes - GA4 and conversion tracking setup - UTM structure - Attribution reporting - Custom dashboards - Monthly insights  LEADSDEALSWON Measure ### Marketing and Sales Integration Marketing and sales working from the same lead and deal data, so more of your leads become customers. See what's included → #### Marketing and Sales Integration Includes - CRM setup - Lead source tracking - Won and lost deal analysis - Sales messaging - Follow-up processes [Apply to Work Together](https://www.herbusinessalliance.com/apply?hsLang=en) Pricing ## Ways to Work With Us You can bring us in for one area or across all of them. Billing is based on allocated time regardless of service. Month to month6 month commitment, save up to 15% **Every plan includes** strategy leadership and your own attribution dashboard. 10 hours a month $1,300 / mo Month to month $1,235 / mo $1,300 with a 6 month commitment, save 5% A steady presence online. Organic social, blogs once or twice a month, and paid ads when it makes sense.Billed monthly [Apply to Work Together](https://www.herbusinessalliance.com#apply) 20 hours a month $2,600 / mo Month to month $2,340 / mo $2,600 with a 6 month commitment, save 10% A full scope across channels, prioritized with you each month so the most important work gets finished first.Pay in full or in two payments a month [Apply to Work Together](https://www.herbusinessalliance.com#apply) 40 hours a month $5,200 / mo Month to month $4,680 / mo $5,200 with a 6 month commitment, save 10% Enough time to move the needle, so your digital footprint grows noticeably faster.Pay monthly, in two payments, or week over week [Apply to Work Together](https://www.herbusinessalliance.com#apply) 60+ hours a month from $7,800 / mo Month to month from $6,630 / mo $7,800 with a 6 month commitment, save 15% Embedded across every channel, with major progress each month.Pay monthly, in two payments, or week over week [Apply to Work Together](https://www.herbusinessalliance.com#apply) ### Advisory $500 / mo Strategy and direction, no execution hours. [Apply to Work Together](https://www.herbusinessalliance.com#apply) ### One-time Projects from $185 / hr A defined piece of work, 10-hour minimum. Scope set on the call. [Apply to Work Together](https://www.herbusinessalliance.com#apply) Need more hours some months? Add them anytime. Results ## What Our Clients Got Out of It Pulled straight from the dashboards we build for every client. It's how we know what's working and what to do next. We don't guess, we measure, adjust, and grow. Residential construction, Southern California · 60 to 80 hours a month $4.26M in project estimates this year, every one tracked from first click to signed contract. Where the 277 leads came from Google search · 127 AI · 30 Referrals, Yelp, calls and more · 120 Almost 1 in 2 leads found them on Google. 1 in 10 were sent by AI tools like ChatGPT and Gemini. That's about 28 real people reaching out every month. Boat tours, Martinique · 10 hours a month 92% of bookings come direct, through their website or WhatsApp with the captain. No booking site takes a cut.   11:1 Return on ad spend in their best month 442 Passengers booked 2K→3K Social followers in 8 months, with 30% more engagement Half Of video views come from people who don't follow them yet From the playbook ### Moves we've made for clients before 22% Close rate on leads, from a lead to sale process we built 70% Of retargeted visitors who came back went on to convert 10K Email subscribers from one curated e-book promotion 10x Average first art purchase, from $200 to $2,000, through one to one selling on Instagram Offline Print and mail got their own landing pages, so those leads were tracked like digital “ In a client's words Lydia is the best! Always proactively thinking about how to support our business and how to reach the right audience, Lydia was reliable, warm, and such a pleasure to work with. She quickly embedded herself into our team, contributed to our meetings, and was always very methodical in her approach. I would recommend Lydia to anyone looking to boost their social/digital strategy presence. ![Trailblazer](https://www.herbusinessalliance.com/hs-fs/hubfs/undefined-1.png?width=305&height=73&name=undefined-1.png) Jeff Cott · Founder, Trailblazer ![Lydia Solis, founder of Her Business Alliance](https://www.herbusinessalliance.com/hubfs/IMG_2804.jpg) Founder ## Why Her Business Alliance, Led by Lydia Solis, MBA The word Her in our name means two things, and both are on purpose. It is the founder we work for, the woman whose business it is, and it is the standard the firm is built on and every engagement is held to. Lydia Solis founded Her Business Alliance after watching too many good businesses get stuck between agencies that execute without direction and consultants who advise without accountability. She holds an MBA from Fordham University and has led marketing for over fifteen years across residential construction, luxury real estate, beauty, fine art, startups, professional services, and nonprofit organizations. Lydia sets the strategy and standards behind every HBA engagement. As the team grows, that standard is what carries, so you work with a senior marketing leader who runs your marketing the way an owner would, whether or not Lydia is the one in the room that day. Career highlights $80M Brand portfolio she prepared for sale $75K Top monthly ad budget she managed for a single client 150 Congressmen and staffers at a DC screening she organized ## Two Ways to Start Working With Her Business Alliance Pick the one that fits where you are right now. or Talk first ### Free 30-Minute Discovery Call Free, 30 minutes on Google Meet 1Fill out a short application so we can prepare. 2Talk it through and ask your questions. 3Decide together whether we are a fit. [Apply to Work Together](https://www.herbusinessalliance.com/apply?hsLang=en) Get direction now ### $150 Marketing Strategy Consultation $150, 60 minutes on Google Meet 1Book directly, no application. 2Get specific direction from the first minute. 3The $150 credits toward your first month if you start a retainer within 30 days. [Book a Strategy Consultation](https://www.herbusinessalliance.com/strategy-consultation?hsLang=en) FAQ ## Frequently Asked Questions About Working With Her Business Alliance How is Her Business Alliance different from hiring a marketing agency or a freelancer?+ An agency usually runs one channel as a vendor, and a freelancer does one thing well without being responsible for how it fits the rest of your marketing. We lead marketing from inside your business with one view across strategy, execution, and results, so we catch problems in your data and adjust as they happen. Do I need a marketing strategy or team in place to work with you?+ No. Some clients come to us with nothing built and we create their marketing from the ground up. Others have a team or an agency in place and we lead the direction across what is already running. What matters most is that you are ready to act once the next steps are clear. How much does Her Business Alliance cost?+ Advisement starts at $500 a month, Execution starts at $1,350 a month, and Advisement and Execution starts at $3,000 a month. Project work starts at $185 an hour. Every retainer is month to month with a 60-day minimum, and all pricing is published on the site. What if I'm not ready for a monthly retainer?+ You can start with a $150, sixty-minute strategy consultation, booked directly with no application, or bring us in for project work starting at $185 an hour with the total agreed before work begins. The consultation fee credits toward your first month if you start a retainer within 30 days. What happens to my accounts and data if we stop working together?+ Your ad accounts, website, analytics, data, and creative are set up in your name from the first day, so you keep all of them if we part ways. The strategies we develop and the dashboards we build are our own work and stay with us, and you keep your data and the insights that came from it. [See all questions](https://www.herbusinessalliance.com/faq?hsLang=en) #### ![HBA\_BusinessCard1 (3)](https://www.herbusinessalliance.com/hs-fs/hubfs/HBA_BusinessCard1%20(3).png?width=159&height=85&name=HBA_BusinessCard1%20(3).png) A marketing partner that leads strategy and implementation for founders and small businesses the way an in-house team would. WORK WITH US - Apply to Work Together - Strategy Consulting - Pricing RESOURCES - Read our blog - Custom Dashboards - FAQ Copyright © 2026 Company, Inc. - [Terms](https://www.herbusinessalliance.com/terms-and-conditions?hsLang=en) - [Privacy](https://www.herbusinessalliance.com/privacy-policy?hsLang=en) - Sitemap ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "An agency usually runs one channel as a vendor, and a freelancer does one thing well without being responsible for how it fits the rest of your marketing. 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