You're doing the marketing.So why isn't it growing?
You're posting, running ads, sending emails, showing up consistently. But revenue isn't matching the effort. The problem isn't what you're doing. It's that your marketing activities aren't connected, and the gaps between them are where you're losing conversions.
Starting at $47 · Personalized to your business
Does this sound like your business?
These are the things business owners tell us right before they find out their marketing has a friction problem.
You're spending money on marketing every month, but you couldn't confidently say which dollars are producing revenue and which ones are just producing activity.
Your metrics look decent in isolation. Open rates are fine, traffic is steady, engagement exists. But none of it is translating into the growth your business needs.
You've tried different tactics, maybe even hired help, and each one improved a number somewhere. But the overall picture hasn't changed. Revenue is still flat or unpredictable.
You have a sense that something is off in your marketing but you can't pinpoint where. So you keep doing more, adding more, spending more, hoping something clicks.
The real problem isn't your marketing.
It's the friction hiding inside it.
Most marketing advice tells you to do more. More content, more channels, more spend. But when your marketing activities are running independently of each other, doing more just creates more disconnected effort. The Marketing Friction Audit identifies the specific breakdowns between your marketing efforts that are preventing your audience from becoming your customers.
A personalized diagnosticfor your marketing ecosystem
This isn't a generic checklist or a templated report. You'll answer a strategic diagnostic questionnaire designed around cognitive and behavioral purchasing psychology, and we'll analyze where your marketing is creating resistance instead of driving revenue.
one-time
Self-Guided
one-time
With Live Walkthrough
How it works
Complete the diagnostic
Answer a focused set of strategic questions about your marketing, your business goals, and how your current efforts are structured. Takes about 15 minutes.
We analyze everything
Using our psychology-driven framework, we evaluate your marketing across five critical dimensions and identify where friction is costing you conversions and revenue.
Get your personalized report
Within a few business days, you'll receive your full audit report with scores, findings, and a prioritized action map, plus a Loom walkthrough of the analysis.
What the audit reveals
Your report scores your marketing across five dimensions that determine whether your efforts compound into revenue or work against each other.
Message alignment
Is your messaging meeting your buyers where they are in their decision process, or are you saying the right things at the wrong time?
Funnel cohesion
Are your marketing activities building on each other to create a clear path from awareness to purchase, or is each channel running in a silo?
Conversion psychology
Does your marketing reduce buying resistance and build confidence, or is it creating hesitation at the moments that matter most?
Channel synergy
Are your platforms, content, and campaigns reinforcing each other, or are they competing for attention without building toward a shared goal?
Buyer journey clarity
Can a potential customer clearly see themselves going from discovering you to buying from you, or do they get lost somewhere in between?
Is this right for you?
This is for you if
This isn't for you if
Led by Lydia Solis, MBA
Her Business Alliance provides embedded fractional CMO services that connect strategy, execution, analytics, and sales. Every engagement is led by Lydia, a growth strategist with over a decade of hands-on marketing leadership across industries including professional services, residential construction, fine art, beauty, e-commerce, and SaaS.
The Marketing Friction Audit is built on the same framework we use inside our fractional CMO engagements. We evaluate marketing as a connected system because that's how your customers experience it. They don't see your SEO, your social, and your email as separate efforts. They see one brand that either moves them toward buying or doesn't.
We built this audit because we kept seeing the same pattern: businesses investing in marketing, getting decent individual metrics, but unable to connect those efforts to revenue. The problem was always in the gaps between activities, and most business owners had no way to see those gaps until we showed them.
Common Questions
Free audits are typically automated tools that scan your website and generate a generic report. This is a human-led, psychology-driven analysis of your entire marketing ecosystem. You're getting personalized findings, written insights, and a prioritized action plan specific to your business. The depth and strategic thinking here is what you'd normally only get inside a paid consulting engagement.
After you complete the diagnostic questionnaire, you'll receive your full report and Loom walkthrough within 3 to 5 business days. If you chose the live walkthrough tier, we'll schedule your Google Meet session within that same window.
Your report includes a prioritized action map that tells you what to focus on first and why. For many business owners, that's enough to start making meaningful changes. For others, the audit becomes the starting point for a deeper engagement with our team. Either way, you'll walk away with clarity you didn't have before.
We've worked with professional services firms, construction and trades companies, beauty and wellness brands, e-commerce businesses, SaaS startups, and creative services. The purchasing psychology framework applies across industries because buyer behavior follows consistent patterns regardless of what's being sold.
No. This is a one-time purchase. You pay once, you get your audit, and the report is yours to keep and reference as long as you want. No recurring charges, no hidden fees.
Many audit clients go on to work with us in a deeper capacity. We offer ongoing marketing intelligence retainers as well as full fractional CMO engagements. Your audit results give us a head start if we do end up working together, but there's no obligation.